We are a specialised brand, experience and culture consultancy whose underlying purpose is to help clients attain sustainable marketplace success.
Because each of us has worked inside client organisations and has been responsible for "making it happen", we know better than most what it takes to go from strategy into execution. That's why we strive to deliver solutions that are as pragmatic as they are inspiring.
We apply insightful analysis, imagination and reasoning to align and engage organisations around their source of competitive advantage and fundamental reason for being. We then guide them from strategy into action by working side by side with their people to create detailed implementation plans that enable them to live up to what their brand promises across the spectrum of touch points that is their branded customer experience.
The results we aim to achieve in collaboration with our clients: more brand advocates, improved commercial performance and better financial results.
Ultimately, the purpose of brand-building is business-building. Yet too many organisations make the mistake of managing their brand as though it were separate from their business.
Conventional "advertising-led" branding that stems from companies that say one thing and do another no longer delivers the results shareholders are looking for.
Taking a real leap forward requires companies to embrace this new reality. Imagine what it would be like if your business, your brand and your culture were all aligned and in sync. That's the leap quotient we're talking about. At LeapQ, the first thing we do is help organisations make that connection.
After that, we work side-by-side with their people to help create and implement a preference-driving experience that ensures every interaction customers have with their organisation delivers on what their brand promises.
When that kind of consistency starts to happen, customers start to make the connection too. And that's when the real leap happens.