Become a high-performance brand using Brand Traction Assessor™
Your brand should be your organisation’s most valuable strategic asset. Yet in most organisations, ‘brand’ is often misunderstood and, as a result, mismanaged or under-leveraged.
Our BRAND TRACTION ASSESSOR™ helps you quickly and systematically identify, understand and address gaps that are standing in the way of you being able to maximise your brand’s value. Because it’s evidence-based, it provides a realistic assessment of your current practices. Based on a review of over 80 distinct enablers in 8 areas of brand management capability, we benchmark these against organisations recognised as having best-in-class practices. The outcome: you gain heightened clarity about existing gaps and a bespoke action plan on how to close them.