Core Story Development LeapQ 2017-04-20T16:46:28+00:00
CORE STORY DEFINITION™
Every great company has a great purpose. Let us help you define yours and put it to work for your business.
In today’s age of enlightened consumers, having a clearly defined organisational purpose isn’t a nice-to-have, it’s a must-have. Studies show that companies that have a clearly defined purpose have significantly higher growth rates, outperform category competitors and are far and away more profitable.
Our CORE STORY methodology leverages storytellng to help organisations define an inspiring higher level reason for being that creates new strategic focus, a mandate for innovation and value creation, and the basis for an over-arching brand narrative. Our proven methodology doesn’t just deliver, it’s fun and engaging. Let us put it work for you.