GIVE YOUR TEAM AN EDGE
Stay ahead of your competition by helping your people become stronger, more strategic marketers
“100% of participants extremely or very likely to recommend the programme to others”
Brand & Deliver Academy™ enables teams to learn and apply analytical, innovation and strategic planning capabilities to create preference-driving value that enhances marketing performance.
Conceived with directors and senior managers in mind, this 3-day highly engaging and interactive programme gives banking professionals the opportunity to apply leading strategic marketing pplanning and execution frameworks and concepts in the context of a fictional future-forward case study that simulates many of the real-life challenges retail banks are facing or are about to face in markets around the world.
Give everyone in your team the opportunity to advance their strategic marketing abilities. From less than €950 per person, we will facilitate a Brand & Deliver Academy for up to 25 people. Further savings are available when you book more than one academy
Here are the learnings you can expect your team to come away with:
How to come together as a cross-functional organisation to create brand advocacy, and achieve stronger commercial and financial performance
- The principles behind High Performance Branding™ – how to leverage brand to put your organisation leaps and bounds ahead of the competition
- How to prioritise customer segments based on the ambitions and resources of your organisation
- How to achieve a new sense of clarity and focus based on deep insights about the needs of core target segments
- How to end the vicious cycle of chasing competitors and start focusing on creating customer value that leads to improved shareholder value
- How to create customer-driven strategic marketing and brand platforms that drive sustained market differentiation
- How to turn a strategic marketing and brand platform into a roadmap and action plan to achieve commercial goals
- Practical tools and a framework for making the customer experience improvements that create the greatest impact on loyalty and commercial results
- A greater understanding of the pitfalls that get in the way of successful execution of strategy and how to avoid them
“The best practical training I’ve ever attended.”
“Gamified learning makes it fun.”
“Challenges even senior marketers to think in new ways.”
“Very motivating, enriching and well planned.”